Nanchang Red Tourist Scenic Spot Landscape Improvement Based On Tourist Satisfaction Strategy Research ——Take The Former Site Of The New Fourth Army In Nanchang As An Example

The year 2021 marks the 100 th anniversary of the founding of the Communist Party of China,and red tourism has reached a new climax.The development of tourism promotes the improvement of the scenic spot landscape.In order to better develop the new business form of tourism,the scenic spot combines the research of tourist satisfaction with the scenic spot construction,and puts forward a new topic for the construction of red tourist scenic spots.As the first shot of the armed uprising city,Nanchang city has a large number of red tourism resources.From the perspective of tourist satisfaction,this thesis makes an in-depth analysis of the landscape status of red tourist attractions,and then puts forward the landscape improvement strategy.The former site of the New Fourth Army in Nanchang is a comprehensive tourist attraction with comprehensive landscape,education and ecology,which can well reflect the characteristics of the red tourist attractions in Nanchang,and its satisfaction evaluation is conducive to the landscape development of Nanchang red tourist scenic spot.Therefore,this thesis takes the study of Nanchang new fourth army site as an example,through the importance-satisfaction analysis（IPA）of the new fourth army site landscape tourist satisfaction research and analysis,and put forward the reasonable landscape promotion strategy,so as to better strengthen the red tourist scenic landscape construction,improve tourist satisfaction.First,through reading relevant literature,the satisfaction of domestic and foreign tourists and the research status of red tourist attractions are summarized,and we are familiar with the theoretical knowledge related to this research,which lays the theoretical research foundation of this thesis.Second,the field visit,interview,Delphi method to determine the 18 indicators of tourist satisfaction,including landscape design elements,infrastructure construction,red culture performance and scenic area management four dimension indicators,and design questionnaire,then through the SPSS software analysis recovery data,and the IPA analysis method to tourist satisfaction analysis,get the distribution of the indicators in the IPA scatter plot.The results show that the key improvement indicators are scenic spot preservation and restoration,garden road design,scenic spot oriented marking system,landscape sketch,project facilities and rest facilities.Third,based on field research,opinions of relevant management departments and tourists and IPA scatter map analysis.First,to strengthen the design of the guidance and identification system,For example,to design logo buildings that match the architectural style of the old site,On the one hand,to enhance the perception of the scenic spot,On the other hand,it is coordinated with the internal style of the scenic spot;Second,to strengthen the construction of infrastructure,Design of L-type or U-type seats in the scenic area,Convenient people to communicate;Third,to strengthen the protection and restoration of the old site;Fourth,pay attention to the landscape sketch design,For example,combining the theme of the scenic spot,Fully integrate the red culture and local culture into the design of landscape sketch;Fifth,to strengthen the design of the garden road;Sixth,increase immersive experience projects;Seven is to pay attention to the plant landscape shaping;Eighth,to strengthen the construction of intelligent intelligence;Ninth,innovative ways of publicity,Create a good tourism image.