Research On Market Research And Marketing Of Electric Vehicles In The Philippines

With the development of the times and the change of people’s ideas,people pay more and more attention to the problem of exhausting energy,which also makes the theme of green travel get more and more attention.However,for the sales market of electric vehicles,extensive attention means that new energy vehicle enterprises in different countries will have incentive competition in order to compete for the consumer market.Therefore,in the face of increasingly fierce market environment,if new energy vehicle enterprises want to win,they must understand the overall planning of information resources from the global scope,fully grasp the market demand of electric vehicles as a whole,so as to have a targeted research and development of green environmental protection electric vehicles.As we all know,the traditional automobile will cause irreversible consumption of energy and human environment because of fuel.In contrast,green and environmentally friendly electric vehicles have more advantages.In addition to the less environmental pollution caused by electric vehicles,electric vehicles have their own unique advantages and are more convenient and flexible to operate.With the development of science and technology,the use of the Internet to develop more intelligent electric vehicles has attracted more and more attention.This paper takes the original theoretical research results of electric vehicles as the solid foundation of this paper,and takes the Philippine consumer market as the main research object.Through the market survey of Philippine electric vehicles,this paper mainly conducts market research from four different aspects: product itself,product price,product sales channels and product promotion methods.Combined with the market environment,financial environment and social environment of electric vehicles in the Philippines,this paper puts forward some suggestions and solutions for the sales mode of electric vehicles in the Philippines.Through the analysis of this paper,the following conclusions are drawnAlthough the development prospect of new energy vehicles is good,there are still some problems.With the change of residents’ consumption concept and the increase of purchasing power,electric vehicles have a good development prospect and a strong market share.However,it also has many problems,such as the bottleneck in the core technology of Philippine electric vehicle marketing,and the lack of supporting infrastructure for new energy vehicles.The marketing strategy of electric vehicles in Philippines should be improved.Specifically: first,strengthen brand management and carry out experiential communication;second,implement different price strategies according to residents’ needs;third,strengthen sales process management and choose different sales models;fourth,improve marketing services and improve customer satisfaction.In addition to the improvement methods proposed in this paper,it can also improve the quality of after-sales service,integrate Chinese elements into product design,incline to the third and fourth tier cities and small towns,and lay out more community service points.In short,the author has done a series of research on the consumer market of electric vehicles in the Philippines.According to the research results,the author analyzes the shortcomings of electric vehicles in the product itself and product marketing publicity,and puts forward relevant solutions on this basis,hoping to improve the market competitiveness of Philippine electric vehicles and expand the Philippines law for China The consumer market of bin electric vehicle has certain reference significance.