Research On The Marketing Strategy Of D Automobile Sales Company

With the improvement of people’s consumption level and the change of consumer attitudes,automobiles have been the necessity of daily life.After rapid development in recent decades,Chinese automobile market has become one of the largest emerging markets in the world.However,so far as it goes,foreign-invested automobile brands have long dominated the mid-to-high end of China’s automobile sales market.To become a real winner and gain an advantageous position in the increasingly fierce market competition,automobile sales companies must focus on the quality and price factors,and formulate marketing strategy with sufficient competitiveness.Only by taking advantage of marketing strategies can seek to survive in the market.This article sums up the predecessors’ research on marketing strategies of other brands,takes D automobile sales company as the research object,analyzes the internal and external environment of D automobile sales company and the formulation of STP strategy of D automobile sales company to find out the deficiency.Formulating a new marketing strategy for the D automobile sales company in order to provide a useful reference for the D automobile sales company.Based on the summaries of related domestic and foreign literature’s,this paper expounds the research methods,research ideas and the main contents of the research.It also takes the 4P marketing theory as a guide,summarizes the status of D automobile sales company,design the questionnaire to detect the problems in the company.Based on the theory,it analyzes the existing problems in the marketing strategies of D automobile sales companies and proposes improvement measures from four aspects: product strategy,price strategy,channel strategy,and promotion strategy: accelerating the promotion of new products,implementing brand rejuvenation management,and strengthening price formulation With management work,the implementation of multi-channel construction to strengthen channel management,enrich sales promotion methods to optimize the effect of promotion,to develop new marketing strategies to enhance marketing performance.