Applicacation And Research Of University IP Image In Campus Cultural And Creative Design

College spiritual culture breeds campus culture,and campus cultural creation is the essence of college culture.Therefore,strengthening the construction of campus cultural creation can promote the further improvement of the cultural connotation of colleges and universities.Nowadays,the competition among colleges and universities at home and abroad is in full swing.IP image can reflect the campus cultural creation in colleges and universities more specifically and promote campus culture more quickly and effectively.Build an image of a unique school can use to create and produce the relevant cultural products to achieve a goal,do so to develop market and improve school visibility,to better adapt to the trend of the development of the era,but also grasp the fond of a new generation of youth,to a certain degree of influence on their consumption conception.This paper analyzes and discusses the IP image design of campus cultural creation in detail.The research on specific innovation in campus IP image design is mainly analyzed from different perspectives and levels.Meanwhile,a comparative study is conducted on some classical design schemes at home and abroad,and the detailed process and theoretical analysis from development and design to application of IP image of campus cultural creation is summarized.Based on the existing campus culture of Harbin Normal University,IP image design and development are carried out.Firstly,the unique cultural elements of the campus are extracted,such as the architectural style and characteristics of the school,the campus landscape and the school motto,etc.,and these elements are transformed into products that can be designed.Finally,the specific design scheme is summarized and designed.It plays a positive role in promoting the inheritance and dissemination of the campus culture connotation of Harbin Normal University,and also has a further influence on the soft power of the university.In addition,an implementable IP image is designed to represent the campus cultural creation to a certain extent,and the design method is studied,and the specific design scheme,product display and application approach are summarized.While improving the comprehensive and rich development of campus culture in colleges and universities,it also seeks suitable IP image for colleges and universities,and improves the creative combination between campus cultural creation and IP image design to a certain extent.