The Application Of Chiang Embroidery Elements In Cultural And Creative Products

With the promotion of "Belt and Road Initiave" and the policy of cultural rebirth,there is more room for the cultivation of cultural innovation and cultural talents.Recently,the appearance of some Internet-plpular cultural products has drawn the public attention.The ever-increasing Internet companies and stuff have poured new power for the development of Internet-popular products.However,due to the distant route and the backward economy,the chiang culture has drawn less attention from the public.The chiang emboidery is famous for its unique color,technique,composition,theme and meaning,representing the good wishes of the chiang women,and it is the important part of chiang culture with its deep cultural significance.But because of its inability to adapt itself to modern pace of life,chiang emboidery fails to stand on the modern stage.The 5.12 earthquake has worsened the situation.Thus the importance of restoring chiang emboidery appears.The research centers on the application of the elements of chiang emboidery in the chiang cultural products.The article begins with the research of the background and with the narration of the research’s significance.Then it analyzes the documentary theory and the customers’ demand and the market situation.Then I will raise the problem for research---from the definition of chiang Emboidery to itsd characters,its geographical position,its pattern,color and techniques.Then I will make clarrification to the definition of Internet cultural product and its basic theory,using different methods to do further research.Finally,I will promot the shortage of the chiang Emboidery and do my best to preserve the cultural heritage and meaning and this will have a positive effect on the cultural heritage and development.