Profit Quality Research Of G Company

Accounting profit is the operating results in a centain accounting period.It is the importangt basis of the investors,creditors,government and other users to make a decision.Profit quality refers to the enterprise profit and profit results in the formation of compliance,efficiency and the fair sex.It contains the connotation of both "quality" and "quantity"."Quality" refers to the quality of profit,and "quantity" refers to the quantity of profit.Home appliance industry is one of the important industries in China’s national economy,which has a great impact on the national economy.G Company is a representative home appliance enterprise whose development trend is similar to the overall development trend of the home appliance industry and whose market value and performance are outstanding.In recent years,G Company has achieved good growth in operating income,operating profit,total assets and other aspects,and the overall development trend of the company is good.However,through further analysis,it is found that G Company has a number of development risks,such as declining competitive advantage,weak online marketing and poor diversification.How is the development of G Company?From the Angle of profit quality,according to the operating characteristics of home appliance industry,this paper designs a profit quality evaluation model with the characteristics of home appliance industry..And this model is used to evaluate and analyze the profit quality of G company.At the same time,the profit quality evaluation results of G Company are compared with those of M Company in the same industry to further discover the problems existing in the development of G Company.Finally,some suggestions and countermeasures for the home appliance industry are put forward.