Small Shadows And Dark Fragrances ——Design Of Tourist Souvenirs Based On The Regional Culture Of Meihua Mountain In Nanjing

This thesis is an elaboration of my graduation creation "Shadows and Dark Fragrance"-a tourist souvenir design based on the regional culture of Meihua Mountain in Nanjing".Tourist souvenirs are an effective means to promote a country and a city,a cultural product,and a unique business card that spreads local cultural characteristics.Tourist souvenirs bring together a series of "present" and "future","inheritance" and "development" issues,and play an important role in promoting the cultural image of the city.This thesis is divided into three chapters,discussing the design process of "Plum Blossom","Boai Pavilion" and "Xiang Wuya" series of tourist souvenirs and the final product display.The first chapter of the "Plum Blossom" series design takes the plum blossom element as the creative theme.By extracting the morphological texture of the plum blossom from nature,integrating visual graphic elements into the innovative design of Meihua Mountain tourist souvenirs,blending natural beauty and artistic beauty,so as to achieve the aesthetic realm of "Making Nature".The second chapter "Boai Pavilion" series design will promote traditional culture with the aesthetic thought of "harmony beauty","harmony is the highest form of composition".In order to highlight the theme of "harmony",a symbolic extraction of the Boai Pavilion was carried out,and the shape of the Boai Pavilion was shaped with the language of points,lines and surfaces,and the various constituent elements of the Boai Pavilion were naturally unified to express the meaning of everything.Harmony and great harmony.The central idea of the third chapter "Xiang Wu Ya" series design is "art and Tao and harmony","the brilliant ’art’ gives ’Dao’ image and life.In the tourist souvenir design based on this theme,Xiang Wu The overall structure of the cliff landscape has been isomorphic,and the appearance and form of tourist souvenirs have been re-emerged,with both "internal scale" and "natural law",reflecting the natural aesthetics of "art and Taoism" in Chinese philosophy.