The Northeast Regional Culture Under The Ice And Snow Tourist Souvenirs Of Materials

With the development of northeastern regional economy and the improvement of people's living standard,the speedy growth of the northeast regional tourism industry,the subject of ice and snow tourism gradually hot rolled out across the country,the development of the tourism market to drive the other industry,tourism souvenir as a high value-added ice-snow tourism industry,more and more focus has been put in the modern tourism economy and development of ice and snow tourist souvenirs with strong northeast regional characteristics,market development potential is very huge.Winter snow and ice theme in northeast China has gradually become the important project of northeast tourism,the tourism industry drives the development of the northeast regional tourism product demand increased,the research and development of tourist souvenirs has gradually become the important issues of tourism product research.This topic main content for the material under the ice and snow tourist souvenirs in northeast regional culture research,ice and snow tourist souvenirs is bearing the weight of the theme of regional tourism and economic development,ice and snow tourist souvenirs is carrying the northeast culture and local characteristics,ice and snow is characteristic of the northeast regional culture and the spread of the effective carrier,ice and snow tourist souvenirs design and development should be people-oriented fully reflecting the local characteristics of the northeast and material technology,stick to the souvenir features.In this paper,the ice and snow tourist souvenirs in the northeastern regional culture under the material embodiment of research mainly divided into five chapters,the first chapter is introduction,part of research questions,the main research of this topic background and research purpose and the significance and the research status of ice and snow tourist souvenirs at home and abroad is analyzed,as the basis of the research;The second chapter for ice and snow tourist souvenirs related concept definition,souvenirs,tourist souvenirs and snow and ice and snow tourism souvenirs,provide theoretical support for the following research;The third chapter to the northeast ice-snow tourism souvenir regional culture analysis,the main definition and analysis was carried out on the ice and snow tourism culture of ice and snow tourist souvenirs to reflect regional culture;The fourth chapter is under the ice and snow tourist souvenirs in northeast regional culture material analysis,the main material under the ice and snow tourist souvenirs in the regional culture embodies the principle and method of analysis,explore the ice and snow tourist souvenirs in the embodiment of the regional culture of material and process,so as to design with ice northeast regional cultural characteristics souvenirs provide useful materials selection,souvenirs design innovation performance means,creating regional value of the tourist souvenirs.