The Research On Transition Way Of Regional Culture And Symbols In Chengde Mountain Resort Tourism Memorial Products

With the continuous development of economic society,tourism has become an indispensable part of modern people's life.And tourist souvenirs,as one kind of indispensable spiritual and material dual-carrier in the process of tourism,have gradually been developing.The regional cultural characteristics of tourist souvenirs are targeted.With the help of the combination of folk culture and regional characteristics,people can have a material memorial carrier to aftertaste the tourist process after tourist.In the atmosphere where people purchase more and more personalized and regional design of tourism commemorative products,considering with the comprehensive concept of “regional cultural symbols”,this thesis is to provide a new method and idea for designing the tourist souvenirs of Chengde Mountain Resort?Firstly,by expounding the research background and the present situation at home and abroad of the subject,this thesis points out the research content and significance of this subject.The second part expounds the related concepts and their internal relations such as "culture","symbol" and "tourist souvenir",clarifying the theoretical basis of the research.And this part lays a good foundation for the next research.By investigating and analyzing the present situation of tourism souvenirs in Chengde area,the third part analyzes the problems faced by tourism souvenirs from the point of view of design discipline and the developed prospects after improvement.Therefore this part puts forward the comprehensive development and dissemination mode of tourism souvenirs in Chengde Mountain Resort,keeping pace with the times and some feasible concrete suggestions in the aspect of design,policy,publicity,and so on.Finally,analyzes and practices transformation principle and design program of tourist souvenirs with the characteristics of Chengde regional culture and symbols.Using the theory of regional culture and symbols to design tourism souvenirs is becoming one important way.And this thesis extends and modifies the tourist souvenirs design and development theory system to a more healthy direction by researching the transition way of Chengde regional cultural tourism memorial products.