Research On The Design And Development Of Cultural And Creative Products Based On Dong Nuo Opera Culture

With the development of The Times,the cultural industry continues to innovate and change.While enjoying the rich material life,people pursue the spiritual expression of traditional culture more.Regional cultural and creative products are rising rapidly,cultural and creative products are increasing,and all kinds of cultural and creative products are favored by consumers.As the intangible cultural heritage of Tianjing Village,Dong Nuo Opera"DongDongTui" should also follow this wave and make it revitalize.With the booming development of the cultural and creative market,some problems of cultural and creative products have begun to gradually appear,similar to the same category and serious,and the characteristics are not obvious enough.Through the cultural and creative design of the"DongDongTui" culture,the traditional culture is full of vitality again,and the traditional culture can show a new form of expression.On the basis of in-depth study of the development status of cultural and creative products at home and abroad,combined with the current domestic research on nuo opera cultural and creative products of this topic,we explore how to develop innovative cultural and creative products with the characteristics of "DongDongTui" Nuo opera.The key points of this paper include:First,theoretically,Based on the theoretical research of "DongDongTui" and the development of cultural and creative products,Systematic analysis and sorting out of the cultural market and consumers’ actual demand for cultural and creative products,According to the cultural characteristics of "DongDongTui",the development direction of its cultural and creative products is proposed;Secondly,in practice,On the basis of the refining of visual elements of "DongDongTui" and cultural elements,Positioning and design of"DongDongTui" cultural and creative products,To successfully transform traditional culture into the tangible needs of consumers,Expand the local cultural and creative product categories;last,Taking the design and development of "DongDongTui" as an example,Explore the development path of intangible cultural heritage.This project designs and studies the "DongDongTui" culture to create its popularity and influence,explore the new development direction of traditional culture,which is conducive to promoting the development of local economy and reappearing the inheritance of traditional culture.