Research On The Development Strategy Of Zhongbei Company Under The New Normal

At present,China’s economic development has entered the "new normal".Changes in the macroeconomic environment have slowed down the overall growth rate of the construction industry,and under the guidance,promotion and promotion of national policies,market demands and technological changes,China has begun to carry out structural adjustment,transformation and upgrading.Zhongbei company is a small and medium-sized private construction enterprise in Mudanjiang city,Heilongjiang province.After years of development,it has achieved relatively high operating performance.However,in the context of the new normal of the economy,Zhongbei company has been developing slowly in recent years with its business scale shrinking.This paper takes Zhongbei company as the research object,and focuses on how Zhongbei company solves the main problems in its own development in the context of the new normal of the economy,and formulates the development strategies for the actual situation of the company.Paper first to the development of north central company profile,organization and staff,as well as business constitute the basic information such as a brief introduction,analysis of north central internal market development ability,innovation ability,project management skills,and financial capacity and human resources to carry on the analysis,proposed north company the main problems existing in the economic development under the new norm,including unreasonable market development strategy,technological innovation ability is weak,the site of the project management is not comprehensive,poor effect of cash flow management,employee incentive mechanism is imperfect,and so on.Then,this paper analyzes the overall environment of north central company development,on the economy under the new normal and Heilongjiang regional construction industry in our country’s political,economic,social and technical environment are analyzed,and the summary on the current status and development trend in the construction industry,determine the north of the company’s development strengths,weaknesses,opportunities and threats.Finally,through the environmental analysis,further clarify the overall development objectives and ideas of Zhongbei company,and formulate specific development strategies of Zhongbei company,including differentiated market development strategy,specialized technology innovation strategy,standardized capital management strategy,and humanized employee incentive strategy.In addition,relevant safeguard measures are established from the aspects of enterprise culture,internal communication and risk management to ensure the healthy and efficient development of Zhongbei company under the new normal of economy.