Research On The Influencing Factors And Strategies Of The Transformation And Development Of Automobile Aftermarket Enterprises Under The Background Of New Retail

China’s new car sales data showed a historic turning point in 2018.The domestic market showed negative growth for the first time,and it basically remained unchanged in the short term from the current trend.The impact of sluggish growth of new car production and sales and other data is that the profits of various stakeholders in the new car industry chain have declined sharply or even suffered substantial losses,Therefore,we can know that the great reshuffle period of China’s new car production and marketing service industry market has begun to come,The investment or development goals of relevant enterprises are slowly invested in the development of the automobile aftermarket.According to the known impact of the epidemic situation last year,the economy of all walks of life shows a downward trend,and the automobile market is bound to be affected,which affected the market security,and the competition is becoming increasingly fierce.In order to ensure the enterprise’s advantages,the integration of new retail ideas,transformation and upgrading,enterprise resource integration is the only way.This paper analyzes the mode,characteristics and existing problems of supply chain integration in the automotive aftermarket,based on the automobile industry and new retail background in our country,and then put forward the development idea of supply chain integration in the automotive market.The main research work is as follows:1.This part described the core concept of the Institute.For example,we have researched the current state of domestic and overseas markets such as automotive after-sales markets,supply chain matching and new retail retailing,and pointed out that supply chains are mainly located in China and are single.Since companies cannot design the whole aftermarket of automobiles,they need to recognize the importance of matching automotive after-sales supply chains.2.The part analyzes the present situation,problems and reasons of the supply chain development of the automobile market in China,combs the context,the relevant policies and trends of the supply chain integration automotive aftermarket,and discusses the development status,problems,pain points and integration dilemma.Then,it analyzes the feasibility and necessity,and theoretically extracts the indicators that affect the supply chain integration of post market enterprises,which paves the way for the following.3.The part builds a theoretical model of supply chain integration in automotive aftermarket to analyze and tests how the relevant indicators affect the supply chain integration and the degree of influence of the post market enterprises.It analyzes the feasibility,necessity,influencing factors and the choice of integration path of the integration of the supply chain of the post market enterprises according to the above refined indicators.The evolutionary game analysis of the government,enterprises and consumers involved in the integration process shows that with the characteristics and advantages of the industry,supply chain integration brings value to the post market enterprises and the whole supply chain.4.The part puts forward corresponding resource integration path,development strategy and future direction,for the government,enterprises and consumers involved in the above three subjects,based on the overall automobile industry chain,consider the characteristics of new retail,which in order to further promote the development of the automotive industry chain,and provide reference for the development of the automotive industry chain.