| In the 20 years since its establishment,QDXY Cost Consulting Company has gradually developed into one of the larger cost consulting companies in Shandong Province,and has strong strength in the cost consulting industry.However,with the lower entry barrier for the cost consulting industry,the influx of overseas capital and large capital,the malicious low-price competition in the market,and the serious homogeneity in the enterprise development process,QDXY cost consulting company still Faced with fierce competition,in the face of new environmental changes such as the new investment and financing model of PPP and the digital construction changes brought by BIM technology,QDXY Cost Consulting Company must adjust the competition strategy in time according to the changes in the internal and external environment and continuously improve The sustainable competitiveness of enterprises has achieved long-term and stable development.This article combines management theory and methods to analyze the internal and external environment of QDXY cost consulting company,and constructs the EFE matrix and IFE matrix.It is found that the company’s current external environmental opportunities are better than threats,and the advantages are stronger than its own disadvantages;at the same time,by constructing the QSPM matrix,it is concluded that company should give priority to differentiated competition strategies.On this basis,put forward the company’s implementation plan for differentiated competition strategies in products,services,marketing,etc.,and put forward corresponding safeguards.This article has certain practical significance for ensuring the successful transformation and development of QDXY cost consulting company in the context of new environment,new policies,and new technologies,enhancing the competitiveness of the enterprise and promoting the long-term development of the company,and it can help other cost consulting companies.Development provides a certain theoretical reference and guidance. |
