Analysis Of Haier’s Impact On The Operating Performance Of GE’s Home Appliance Business M&A

With the rapid development of the global economy,M&A,an effective channel to expand the size of companies,enhance the operation of enterprises and promote the development of capital markets,has been highly valued by many industrial developed countries.With the deepening of reform and opening up,more and more Chinese enterprises improve their competitiveness through M&A activities,expand their business scope,enhance their popularity,and optimize their technical level so as to maximize the value of enterprises.In recent years,the home appliance industry has become a hot spot in the market,the market growth of the industry is slowing down,the competition is fierce,and it is urgent to use more capital to expand,but there are not a few cases of failure,the purpose of M&A is to obtain synergy;The success of M&A is closely related to the acquisition of financial effect.Therefore,the maximization of financial effect is also one of the focus issues in home appliance industry.In order to further analyze the impact of corporate cross-border mergers and acquisitions on performance,first,summarize and sort out the research background significance of cross-border mergers and acquisitions and related theories of mergers and acquisitions.Secondly,taking Haier’s acquisition of General Appliances’ M&A activities as the research object of this article,the basic situation of its mergers and acquisitions and the motivations of the-mergers and acquisitions will be explained.Conduct research and analysis on the impact of its financial performance;whether positive operating performance has been produced during the research period is the study of Haier Zhijia’s M&A activity.Finally,this article combines the analysis results of this merger and acquisition event to come to the following conclusions:cross-border mergers and acquisitions have a positive effect on increasing shareholder wealth,im proving business performance,acquiring foreword technology,and accelerating the process of global expansion;but there are also certain risks:such as the impact on the efficiency of asset operations,the possibility of increasing corporate debt pressure,etc.Finally,based on the research conclusions,sum up relevant experience and enlightenment,and put forward relevant opinions and suggestions for Chinese enterprises’ cross-border mergers and acquisitions,with a view to contributing their own modest strength to Chinese companies’cross-border mergers and acquisitions.