Research On Financing Strategy Of CC Company In Non-standard Product Manufacturing Industry

Financing strategy is very important to the development of enterprises.This article selects the non-standard product manufacturing CC company financing strategy as a case study,where "non-standard" means that there is no unified standard for product specifications,and it is specially designed and customized according to the special needs of customers.The research in this article has reference significance for CC companies and non-standard product manufacturing industries.The basic idea of this paper is to ask questions,analyze and solve problems;the basic methods are literature analysis,case study,quantitative and qualitative analysis and other methods.This article combs the basic theories of financing strategy and the status quo of research at home and abroad.Using the PEST model,the five forces model and the SWOT matrix as tools,the internal and external financing environment of CC company was analyzed,and the financing strategy of CC company was formulated on this basis.In terms of the implementation of the financing strategy,it is proposed to give priority to internal financing and commercial credit financing,and then consider bank borrowings,with the focus on preventing financing risks and avoiding idle funds as much as possible.The financing strategy should provide a guarantee for reaching the enterprise development strategy.Due to the low industrial concentration of the non-standard product manufacturing industry,CC’s development focus is to make the company stronger and better,not to expand blindly.CC company’s financing strategy should provide financial guarantee for the enterprise to become stronger and better.This is also a common feature of the development of non-standard product manufacturing.