| In today’s society,culture,as the soft power in the comprehensive competition,has been paid more and more attention by the international community.In the report of the19 th National Congress of the Communist Party of China,the general secretary once pointed out: "culture prospers the country,and the nation is strong.Without a high degree of cultural confidence and cultural prosperity,there will be no great rejuvenation of the Chinese nation." We can see the importance and urgency of developing culture.University is the place where young people study and live.University culture in university activities is also an important part of cultural category.As we all know,the promotion and development of university culture is mainly based on the construction of cultural and creative system and the promotion of cultural and creative products.To realize the long-term sustainable development of university culture,it is necessary to create and improve the cultural and creative system and strengthen the promotion of cultural and creative products.So how to build a cultural and creative system in line with university culture and how to promote cultural and creative products have become the urgent problems in the design of university cultural and creative system.Starting from the university culture,this paper explores the creation of university cultural and creative design system,studies the design of university cultural and creative system,and provides a reference for university cultural and creative design.The advantages of university cultural and creative design are mainly reflected in the university culture.In the process of design,every attribute and element of university culture can not only solve the problems of non systematic design and lack of theoretical support,but also meet the experience needs of consumer groups for university life.Based on the above considerations,this paper studies the following three aspects:First of all,the paper makes a concrete analysis of the actual cases of the current university cultural and creative design,and summarizes the characteristics and shortcomings of the current university cultural and creative design.Secondly,it studies the culture and the elements of university culture,combined with the characteristics of the current university cultural and creative design,expounds the feasibility and specific scheme of creating such cultural and creative system.Finally,taking Ludong University as an actual case,the paper demonstrates the research of cultural and creative system design based on university culture.It includes case analysis,field investigation and university history review,summarizes the solutions to adapt to the cultural and creative development of Ludong University,as well as the design method of cultural and creative system based on university culture,and proposes that the cultural and creative system can add historical architectural elements and red candle spirit elements.This study believes that the addition of the two elements can reflect the unique university culture,red candle spirit and university history of Ludong University.The research of cultural and creative system design based on university culture can not only solve many problems faced by the current university cultural and creative design,but also provide new design ideas for the development of university cultural and creative. |
