Research On The Design And Practice Of College Cultural Creative Products

Colleges and universities are important places for the dissemination of cultural and scientific knowledge,as well as the main battlegrounds for cultural innovation and cultural inheritance.Whether a school has a strong vitality,not depend on how the superior hardware facilities,but depends on the specific campus culture,this paper aims to different countries and different parts of the analysis and exploration of college campus culture,understand its generality and individual character,research how to put the goods form campus culture,college campus culture and the cultural creative products of the inner link,So as to design the cultural creative products that can move people’s hearts,rich in college spirit and cultural connotation.The author based on The university culture creative products takeing southwest university as an example,combined with Harvard University in THE United States The coop souvenir shops,Taiwan tokai university ranches dairy small stack and mainland area of Beijing university campus culture of colleges and universities and successful cases,such as creative product shop in contemporary research university wen gen products in the design of a variety of forms,Understanding its unique cultural value and aesthetic experience,and then from the perspective of design creativity,guided by "university campus culture",using historical and literature analysis,case comparison analysis,questionnaire survey and interview method and other scientific research methods,explore the design methods,design rules and design approaches of university cultural and creative products.It also points out that the cultural value of cultural creation in colleges and universities is different from that of other cultural creation and consumers’ cultural identity to it.On the one hand,we can publicize the cultural connotation of SWU through campus cultural creative products,enhance the cultural appeal,enhance the cultural soft power and establish the brand image of the university.On the other hand,we can develop new ideas,new ideas and new designs of cultural and creative products,build a diverse campus culture,improve the cultural and artistic atmosphere on campus,and enhance the cultural identity and emotional resonance of teachers and students in the school.Firstly,this paper analyzes campus culture and cultural creative products,sorts out their basic concepts,characteristics and differences between campus culture at home and abroad,and forms a basic cognition of campus cultural creative products.Secondly,from the essence of campus cultural creative products,explore its function and value,to provide help and guidance for case analysis;Then the research on the potential consumers of Southwest University,clear market positioning,form a more comprehensive cognition,analysis of the survey results summed up the university cultural creative products in the process of design thinking should abide by the design principles and design methods;Finally,the author selected the southwest university as the object of design practice,from the cultural resources,the school building,school spirit deep thinking and refined design elements,for the study of the southwest university culture creative product practice provide material,also hope for our country college campus culture creative product design practice to provide the reference and help.