Research On Cost Management Of A Home Appliance Company Based On Value Chain

As we all know,with the development of intelligent technology in the era of home appliances,market competition has intensified.Among them,the increase in production costs of home appliance manufacturers is a difficult situation that China's home appliance companies have to face.Therefore,companies want to have a sustainable competitive advantage in the market.The operation of cost management is the core key.For enterprises,they should plan targeted measures that are applicable to all links in the value chain,with the goal of maximizing the cost management system,not just reducing costs.With the help of value chain cost management,you can find out the source of cost from a more long-term perspective,which plays a very important role in the development of enterprise cost management,can provide very critical information for its sustainable development,and at the same time achieves leadership for enterprises The strategic objectives of the company are of great help,and they can also gain a greater advantage for the cost management of enterprises in the competitive process.Company A,as a representative enterprise in China's home appliance industry,is extremely valuable for practical research.Therefore,this article makes a practical analysis and discussion on the cost management model of this enterprise.In this thesis,during the research on the cost management of company A,the value chain approach was adopted.Through investigation and research,it analyzes the cost structure of A company and the current situation of cost management.At the same time,it points out what problems the company has at this stage,and then points out the necessity and feasibility of A company to implement value chain cost management.Because the perspective of the value chain is mainly put forward in the perspective of strategic management,firstly,the company's strategic positioning is clarified through SWOT analysis,and then the company's implementation of value chain management is analyzed from the three perspectives of the company's internal value chain.By dividing the internal value chain value-added activities,the basic components of the internal value chain are further clarified,and the internal value chain is managed and optimized through the cost value coefficient method;the industry value chain cost management is carried out from both the upstream value chain and the downstream value chain;Comparative analysis of the twomain competitors of G appliances and H Group to carry out competitor value chain management.Finally,for the current problems,the countermeasures of company A to implement value chain cost management are proposed.It is hoped that through value chain cost management,the internal value chain will be optimized and the cost advantage will be realized,so as to provide a stronger guarantee for the market competitiveness of Company A.