Research On Design Application Of Déjà Vu Theory

As the field of product design begins to explore with experience as the main body,some long-standing dilemmas are still waiting for better solutions.One of them is that companies often face the dilemma of innovation and innovative adoption when developing products.In general,the higher the degree of innovation in product design,the more likely bring long-term competitive advantage for enterprises.In fact,the increased level of innovation in product design leads to increased consumer perception of risks,which has a negative impact on the adoption of innovative products.The reduction of cognitive risk has therefore become a research direction worth investing in.Familiarity is considered to be an effective means to reduce perceived risk.Déjà vu is described as a sense of familiarity,which has the potential to enhance consumers’ familiarity with new products.The purpose of this topic is to use Déjà vu’ s subjective psychological phenomenon to induce users to become familiar with highly innovative products,thereby reducing cognitive risk and improving product experience,and then pursuing the improvement of user evaluation.It is concluded through related literature research that Déjà vu is produced by the cognitive object through the match between the information characteristics of the current situation and the overall characteristics stored in memory.At the same time,through relevant research on consumer acceptance of new products,This experience is not generated randomly,but is affected by related factors such as age,education level,frequency of travel,and individual psychological level.it has established the research goal of highly innovative products with relatively high application demand,and made theoretical preparations for further research and processes.By evaluating the variables that affect consumers’ perception of product familiarity,it is clear that product use behavior is the key intervention factor.At the same time,in order to improve the feature matching degree of target users to highly innovative products,establish a connection between the two,and screen out the product usage methods that target users are familiar with through quantitative research.And the use mode of this product is transplanted to highly innovative products to induce the target’s familiarity with highly innovative products and reduce the target users’ cognitive risk of this product.In the end,the author proposed a high-innovation product design process based on Déjàvu theory based on the above research conclusions.The main steps of the process are as follows:1.Establish design goals.From the design concepts and core functions of highly innovative products,clarify its target user groups and the part of the early adopter group in this group that will have a key influence on the product’s introduction to the mainstream market;2.Carry out design research.After determining the main research audience,conduct user research on this part of the group,Use qualitative and quantitative research methods to screen out product usage methods that users are familiar with.3.product design.When drawing product sketches based on the aforementioned data,transplant the familiar product usage methods of users to high-innovation products,and design the target products by driving internal factors.At the same time,the author also carried out design practice based on this,and optimized the design of smart makeup tools.