Research On Sima Qian’s Cultural Product Design And AR Display Method From An Experience Perspective

In order to promote the traditional cultural spirit of the Chinese nation,the government has introduced relevant policies,such as encouraging the use of new technologies to develop cultural resources through digitization and dynamism,promoting technological innovation in the cultural industry,and increasing the channels for the dissemination of national spirit.As an important cultural content in the development process of the Chinese nation,Sima Qian culture has extremely important value and educational significance.Its inheritance plays an indispensable role in cultivating national confidence and spirit.However,people’s exploration and design of Sima Qian’s cultural spirit is not sufficient,especially in the development of the cultural spirit core applied to Sima Qian’s cultural products and the implicit exploration of the educational function of cultural products.In order to strengthen the protection and dissemination of Sima Qian culture,this study is based on experience theory and focuses on the protection and dissemination of Sima Qian culture in the creative industry.It explores the construction elements of Sima Qian cultural products and the user needs and design strategies of digital cultural products.From an experiential perspective,Sima Qian cultural products that meet the needs of cultural development are designed to enhance the cultural experience of users,To achieve the goal of better promoting and inheriting traditional culture.This study applies mobile augmented reality(AR)technology to the design of Sima Qian cultural experience products to enhance users’ learning experience and deepen their impression of Sima Qian culture.Through digital technology,we provide users with richer creative expressions and design ideas to help them better understand the traditional historical and cultural spirit.Thus effectively promoting the construction of Sima Qian culture and deepening people’s understanding and understanding of traditional culture.The research content of this article is classified and organized according to the following structure: Firstly,the research background and significance of this topic are elaborated,and the current research status of cultural products,Sima Qian cultural products,and AR cultural products from an experiential perspective is comprehensively summarized.Secondly,define the concepts of experience theory and cultural products,and conduct in-depth analysis and research on AR augmented reality technology.On this basis,through questionnaire surveys and user interviews,this study investigated and summarized the experience perception of Sima Qian’s cultural products from the perspectives of different groups such as the public,tourists and staff of Sima Qian Temple,and summarized the design needs of cultural experience products.Subsequently,based on the research results on the market and user groups of Sima Qian’s cultural products,a SWOT analysis was conducted to summarize the principles and strategies of Sima Qian’s cultural product design from an experiential perspective.On the basis of determining the target users and practical scenarios,combined with the industrial product design process and AR technology development,a series of Bluetooth audio products with Sima Qian cultural theme and an AR virtual display system for "Records of the Grand Historian" characters were designed.Feasibility testing and user experience evaluation were conducted on the AR display design.Finally,summarize the research content of the entire article and propose the shortcomings and prospects of the research.