Research On The Impact Of BYD New Energy Vehicle Innovation Ecosystem On Enterprise Value Creation Ability

Under the background of low-carbon economy,new energy vehicles have become the development direction of automobile industry.China actively supports and encourages new energy vehicle enterprises to carry out innovative activities and focus on the development of new energy vehicle industry.However,with the advent of the era of subsidization and the intense competition of foreign automobile enterprises,the development pressure of China’s new energy automobile industry is huge.As a national independent brand,BYD has set foot in the new energy vehicle industry earlier and established a relatively perfect innovation ecosystem.However,in recent years,the problems such as insufficient innovation achievements and low net profit have aroused concern and discussion.Focusing on the value creation ability of new energy vehicle innovation ecosystem can provide ideas for BYD’s future innovation activities improvement and development strategy optimization.Based on the comprehensive analysis and review of the research results of domestic and foreign scholars on value creation,new energy vehicle innovation management and innovation ecosystem in recent years,this paper summarizes and analyzes the evolution path of BYD’s innovation ecosystem,and discusses the value creation process of BYD’s "value proposition value creation value acquisition" under the new energy vehicle innovation ecosystem This is a brief introduction.Taking EVA value as the evaluation standard of value creation ability of BYD’s new energy vehicle innovation ecosystem,this paper investigates the influence of new energy vehicle innovation ecosystem on BYD’s financial and non-financial value drivers.With the help of sensitivity analysis,five key financial value drivers,namely operating revenue,operating cost,gross profit margin,R & D expenditure and total asset turnover rate,are determined.Through the quantitative analysis of key value drivers,the specific impact performance is studied.In terms of non-financial value drivers,three factors,namely industry status,market scale and innovation activities,are selected for specific analysis.Based on the perspective of new energy vehicle innovation ecology,BYD can further enhance its value creation ability by building a compatibility cooperation platform,carrying out comprehensive product innovation under the guidance of demand,and establishing alliance technical standards.Based on the theory of innovation ecosystem,this paper studies the value creation ability of new energy vehicle enterprises,and provides experience and improvement direction for the rapid development of new energy vehicles in China.There are 23 figures,28 tables and 82 references in this paper.