Research On Service Marketing Improvement Strategy Of Electromechanical Equipment Installation Enterprise TZY

Under the progressive and persistent ascending of social economy and the tempest transformation of market environment in contemporary China,the traditional development pattern of enterprises were outdate that any provident entrepreneurs would formulate a sophisticated strategical plan and build the ability to manage it,which accorded the effective overall environment analysis.The TYZ electromechanical equipment installation company was founded in 2004.It had a close relationship with In the process of analyzing and researching the installation of mechanical and electrical equipment,the city’s water and electricity supply departments,which was specific assigned to install and operate the related infrastructure.The existing employees reaches the total number of 104,whom experienced yearly regular technical and safety training and evaluation,had provided professional technical support for variety projects.In the corporate services external environment marketing research of the company,strengthen application of PEST analysis method,Porter’s five-strength model,and other methods for analyzing the state of the corporate services marketing industry environment.the STP theory is used to clearly define the market objectives of corporate services marketing,and states that the enterprise should focus on project process management in the market of each region.The essential object to apply the particular tactic was not market scope expansion nor market extending,but more importantly,to achieve effective mobilization and distribution of company resource,maximum utilization of resources,concentrated focus on paramount market;to increase the mobilization of the company’s resources in the range of expertise;and to reduce its target market value forces it to dominate a certain segment of the market.To collaborate with the company’s vision for implementing the strategy,it is largely based on the STP theory.At the same time,to help improve the marketing of services in T-Y enterprises,effective countermeasures and offerings based on 7Ps theory guidance,including the adoption of differentiated product strategies and accounting for pricing factors,the provision of convenient multi-channel services,increased number of sales promotion channel,and advanced delivery,management,and material.What is more,the article imposed an improvement strategy safeguard protocol,which essentially aimed to develop enterprise cultural and premium installation service groups,and to establish a holistic goal and a scientific stimulation policy.The author hoped through this article,the TYZ electromechanical equipment installation company will not only be able to find the right way to develop and ensure the sustainable development of the enterprise,but also become an effective guide for the future development of other enterprises in the installation industry.