Research On New Energy Development Strategy Of D Company

As the national level,the general public’s attention to environmental issues continues to increase,the earth is getting warmer and warmer,various disasters caused by poor environment also warn that it is essential to focus on the impact and destruction of the environment while expanding the economy.The topics of "carbon neutral" and "carbon peak" appear in front of the public.New energy is safer,cleaner and pollution-free than traditional energy.With the new and renewable energy technologies widely popularize in China,the cost of new energy is gradually reduced,and it must to be an inexorable trend that new energy slowly replaces traditional energy with pollutant emission.D Company is not only a state-owned energy enterprise,but also the only electric power develop and operation platform of D group in Sichuan Province.D Company’s main business is integrating the development,operation and supply of energy.The total equipped capacitor is more than 13 million kilowatts,all of them are clean energy.As the external environment keeps changing,and the hydro-energy have been divided up by various groups and related enterprises,so the desire of the country to develop new energy resources is getting stronger and stronger.If D Company wants to get bigger and bigger,it is necessary to find a breakthrough in resources and business.Therefore,the renewable energy can be used as a new development approach.My research object is D Company.I focus on the wind and solar energy businesses within the company’s business scope,hope to break through exploring a new path for the enterprise business development.First of all,this paper combs the macro environment of D Company,and thinks that the new energy policy of the state and Sichuan Province has significant dividends.And Companies in the industry compete fiercely with each other,so it is quite hard for D Company to break out of the tight encircle.After combing the internal resources and capabilities of D Company,D Company has a good financial position,numerous professional talents,excellent management level and can enjoy preferential policies for clean energy development.Its internal resources and capabilities have obvious advantages.Then the SWOT model is constructed,it is believed that Company D should carry out a stable strategy based on WO strategy and integrated with SO strategy,and effective implementation plan and safeguard measures are bring forward.Associated with the system of strategic management,spend more energy on the development strategy of new energy enterprises,and bring out viewpoints that are conducive to the advance of enterprises.Therefore,it can be used as a reference for the breakthrough advance of new energy enterprises.