| In the context of the new era,spreading culture through the development of cultural and creative products has become the new function and mission of the exhibition.How to better develop cultural and creative products and develop cultural and creative industries is a problem that my country’s exhibitions need to face directly.The development trend of exhibitions has changed from focusing on "things"-focusing on the collection and display of objects in the past,to focusing on "people" and focusing on customer experience,thereby enhancing the satisfaction of visitors to the exhibition.In recent years,the museum’s cultural and creative market has also shown rapid growth.According to the "New Cultural and Creative Consumer Trend Report" jointly released by the Institute of Cultural Economics of Tsinghua University and Tmall in 2019,only cultural and creative products are exhibited on the Tmall platform.Sales have tripled in the two years from 2017 to 2019.At present,the cultural consumption behavior of purchasing cultural and creative goods has been regarded as an extension of the exhibition experience and educational functions.In addition to satisfying the basic needs of life,people are looking forward to enhancing the cultural depth and style taste in life with the aesthetics,creativity and cultural connotation of the products.However,there are still many obstacles in the development and design of cultural and creative products.The process of cultural and creative research and development.For example,the difference between designers and consumers in the development,design cognition and expectations of cultural and creative products often fails to achieve mutually satisfactory results.This graduation thesis will explore the relationship between psychology in cognitive science and the development process of exhibition cultural and creative design,propose ideas and strategies to solve the problems encountered in the current exhibition cultural and creative development,and apply it to the author’s graduation project "Social Animals" In the cultural and creative design of the theme exhibition "Clinic",it provides reference opinions for the cultural and creative development of the exhibition,hoping to make the exhibition’s cultural and creative product development have a more solid foundation for thinking. |
