Influence Of Social Responsibility Of Nuclear Power Companies On Public Acceptance

Nuclear energy is a kind of clean energy which is widely valued.However,after the Fukushima nuclear accident,low public acceptance limited the development of the industry,and several nuclear related projects in China were suspended.It’s an important index of nuclear power project approval.This study explores the public’s acceptance of nuclear power from the perspective of social responsibility(CSR)of nuclear power corporates,firstly the influencing factors of public acceptance were summarized through literature research: trust,knowledge,risk perception and benefit perception,and the hypothesis was put forward: the percived CSR can improve public acceptance.Then,211 residents around Qinshan Nuclear Power Station were taken as the research object,and existing scales such as CSR,trust,knowledge,risk perception and benefit perception were integrated and modified to analyze the influence and action path of percived CSR on public acceptance.The results show that :(1)The percived CSR of nuclear power companies in China is divided into two dimensions,legal responsibility,economic and moral responsibility,(2)The perceived legal responsibility has a positive effect on the public acceptance,,and this effect is realized through the partial mediating effect of knowledge,dread risk perception and benefit perception.Finally,195 residents around Jiaxing were taken as the research object,who were divided to3 groups and watch different videosthat show CSR of nuclear companies,the comparison showed that:(1)publicity of nuclear companies CSR can promote percived CSR and public acceptance,(2)There is no significant difference in the effect of promoting different aspects of CSR on public acceptance.