Modification Design Of The Characteristic Space Of The Physical Bookstore With Female Culture

As a carrier of Cultural Communication,physical bookstore has direct and unique social influence,and the design of its space environment has indirect appeal to cultural communication.Brick-and-mortar bookshops in the popular trend,once a depression,in the current many correct policy guidance,brick-and-mortar bookshops from the "tide of closure" to the "tide of opening".This study is based on a project to transform a physical bookstore,taking female consumers as a specific research object,and from the perspective of female culture(female psychological culture)to transform physical books,put forward the concept of "characteristic" space,incorporating female culture into the environmental design of physical bookstores is conducive to the spread and development of female culture,as well as injecting new vitality into the development of physical bookstores,attracting more readers,cultivating the habit of Reading for the whole people,and forming a good social atmosphere,to explore solutions to these problems.This paper starts from six aspects;first,it introduces the research background and present situation of this topic,clarifies the concept of the research object,explains the research significance and the main research content,the research method and the innovation point of the paper,secondly,it focuses on the representation and evolution of female culture,which will provide the basic knowledge for the further research on the expression of female culture in the space of physical bookstore,this paper probes into the developing course and trend of the entity bookstore,analyzes the space environment of the bookstore from three aspects of the cultural attribute,the communication attribute and the consumption attribute,and points out the problems existing in the entity bookstore at present,by analyzing the female culture and the space of the physical bookstore,this paper expounds respectively the relations among the female culture,the Physical Bookstore and the characteristic space,and deeply understands the psychological and behavioral characteristics of the female,as well as the demands for the space,the concept of characteristic space is put forward.Fifth,Aiming at the bookstore renovation design,a space design strategy combining female culture and characteristic space is established.Finally,based on the analysis of the female culture,the psychological characteristics of female behavior and the construction of the characteristic of the entity bookstore,this paper carries out the project transformation design,and according to the design flow of the entity bookstore space,from the earlier plan positioning to the layout selection,and the use of the theme symbols in the space to explore the characteristics of women’s culture in the physical bookstore space design expression.