Research On The Potential Needs Of Professional Female User Behavior Representation In Product Design

The rapid development of social informatization has enriched the types of consumer products and provided convenient life for the general public.In the world of diverse consumer products,consumers of different genders and age groups have different needs for products.Designers should cultivate innovative thinking,transform their understanding of the market and consumers into new products,and influence the lives of the public in a more scientific and appropriate way so that the market can enter the road of product segmentation.The influence of working women increasingly highlights current and future trends in the consumer market.However,there are still gender differences in current social life,and most products still carry masculinity and ignore the needs of working women.Therefore,methods to meet the potential needs of professional female users in consumer product design need to continue to improve.This article starts with professional female users aged 22 to 55,researches how to make consumer product design meet the potential needs of users,analyzes the target group in detail,and delves into the surrounding environment,culture,region,age and other detailed information for users The impact of behavior to get more accurate and detailed information.In-depth analysis through interviews and surveys,grounded theory,and other methods to unearth the appearance and potential needs of professional female users.By blending with multi-disciplinary theoretical achievements such as cultural studies,sociology,economics,and psychology,we can deeply explore the interaction between the potential needs of users and the design of consumer products.Against the background of rapid socio-economic development and increasingly fierce market competition,we provide sustainable innovative design strategies for consumer product design in order to better meet the multiple potential needs of different user groups by using products.