Design Study Of Consumer Digital Products For Professional Women

In the fast and changeble21st century, in the social context of the mobile Internet anddigitization,people’s way of life is in the constantly changing,the quality of life has also beenimproved.With the rapid development of society,more and more women participate in socialwork;various aspects begin to be independent;career women gradually reveal their uniquecharm.Through the analysis of the mainstream consumer market digital products,the papersummes up the trend of design and development that consumer digital products is mobileInternet changed,digitalized and intelligentized,the life cycle updates quickly as well as themainstream product which boundaries more and more fuzzy.And with the development ofsociety,in the spiritual level and economic ability are more independent,the career women is ahuge consumer groups,and has a very broad market.In the rapid development of hightechnology and all kinds of digital products renewal speed of the case，how to providegenuine concern for professional women,design a product to meet their aestheticpsychological and emotional needs is the purpose of the study."Professional women consumer digital product design research"it was from the point ofview of career women,identifing the different characteristics of different professional womenin the field of digital consumer products,researching for consumer digital productsprofessional women users make design better.Papers to the professional women consumers asthe research object,and professional women of different ages groups, different social classesand different income levels are classified,respectively from the professional women’sphysiological characteristics,psychological factors,aesthetic tendencies and consumerbehavior analysis,to explore for the direction of professional women in the development ofdigital consumer products.