Research On Improving The Satisfaction Of Flight Attendants Of SC Aviation Yunnan Branch

Contemporary society competition is increasingly fierce,all walks of life are facing the increasingly severe pressure of survival and development.If an enterprise wants to have a foothold in the industry,it must have better products or operating means than other enterprises.For service enterprises,customer satisfaction is an important measure of their corporate image,public praise and brand,while employee satisfaction has a very huge influence on their customer satisfaction and the development of the enterprise itself.This requires enterprises to improve employees’ satisfaction before improving customer satisfaction,which is an important concept that cannot be ignored in the process of enterprise development.The air transport industry has the characteristics of commodity,service and international,etc.Airline companies take safe transport as the purpose and service as the starting point,improve the service quality on the premise of safe transport,and improve the service quality as the competitiveness,so as to obtain more profits and larger market space.Airline crew,crew,ground service personnel is a representative of the airline service image,and the cabin attendant for most longest contact with passengers,service procedures,become a key performer of the aviation transportation service chain,attendant service level and performance will directly affect the airline’s reputation and image,and thus affects the benefit of the airlines.Therefore,the service quality of flight attendants is the key embodiment of the reputation and influence of airlines,and improving the service quality of flight attendants is an important grasp for airline companies to enhance their competitiveness.Based on SC airlines Yunnan branch as the research object,analysis in recent years,the company has the service quality level of the cabin attendant problems,found that there is a quality of service the company overall level is low,the flight attendants overall satisfaction is not high,always can’t improve his performance in the passenger satisfaction questionnaire and other issues,these issues highlighted the company’s management does not reach the designated position for cabin attendants,flight attendants,underground work enthusiasm,marketing and service level is low,staff turnover increase,etc.In this paper,by using the theory of internal marketing,customer relationship management theory,the theory of customer satisfaction,to SC airlines Yunnan branch as the research object,adopting literature research,questionnaire,interview method,conducted a study on the company’s attendant satisfaction,through investigation to find out the current problem of SC airlines in Yunnan branch attendant satisfaction low,and put forward corresponding countermeasures in view of the problems,so as to help the company in promoting attendant satisfaction on the basis of improve service levels,improve the competitiveness of SC airlines in Yunnan,and to further broaden the SC airlines Yunnan branch in Yunnan civil aviation market space.Through the study of this article on the one hand,to improve the present academic research has certain theoretical guiding significance,on the other hand for SC airlines Yunnan branch of the cabin attendant satisfaction have certain effect to help management ascension,at the same time in order to achieve security and stability of SC airlines in Yunnan branch,profitability,provides a certain reference to the good operation development.In addition,through the survey and research on the satisfaction of SC Aviation Yunnan Branch,the company and employees can gradually become a community of interests with consistent goals,so as to promote the future development of employees and the company to form a win-win situation.