Investigation Of The Flight Attendants' Job Satisfaction For H Airlines

The role of stewardess is one of the key factors to whether one airlines can win the competition of civil aviation when it concerns to the airline safety management and service quality.Whether the stewardess be satisfied with their job or not can directly affect many things.For example,the passengers' estimate to the services and their impression to the company.Besides,it can also reflect the culture of the company and their commitment to the passengers.What's more,it plays an enormous role in the development of the company,as well as the competition in civil aviation.Therefore,the research to the satisfaction of the stewardess can help the managers to master the psychological condition of these crew,watch out the problems in time,and take corresponding measures to construct a harmonious team so that they can have an excellent performance in their work.H airlines is one of the top-500 best companies,operating 180 aircrafts,and successively established 11 domestic branches within country based on the headquarter of Haikou city.H airlines' flight route network has built across China,covering Asia,Europe,North America,Oceania,explored more than 1400 domestic/international flight routes,and established a communication with more than 110 cities.H airlines attaches great importance to the experience of passengers to the services,adheres greatly to the principle of "the customer is god",and up to now,it has won the title of "SKYTRAX 5 Stars Airlines" for 7 consecutive years.H airlines has more than 4,000 stewardesses,accounting for more than 36%of the whole staff number,who is responsible for ensuring passengers'safety and providing the service products of the H airlines to passengers.In this paper,the author has deeply analysis the overall satisfaction and the variation of the seven dimensions of the satisfaction according to the personal variables through the method such as literature reading,the use of depth interview and the questionnaire investigation.The dimensions are leadership behavior,management measures,returns,group cooperation,work motivation,work environment and the internal characteristics of the job.It comes to an conclusion that,the overall satisfaction within the stewardess is not high enough,lower than 4/5 satisfaction.The satisfaction to group cooperation is the highest one,while the lowest is the satisfaction to the internal characteristics of the work.Besides,Male flight attendants are more satisfied than female flight attendants;Unmarried attendants are more satisfied than married attendants;With the age of the flight attendant,the degree of education,the number of years of employment and the growth of the position,the satisfaction shows a downward trend.According to the results of the investigation,the author has founded out several problems existing in the current management from the lower dimension of the satisfaction.And concerned to the relationship between personal variables and various dimensions of satisfaction,the author has given some useful suggestions as to how to improve the job satisfaction of the stewardess respectively from the recruitment,daily management,amateur life part,etc.The innovation of this paper is that there are few research about the satisfaction about the flight attendants up to now,so this study can supplement the literature in this aspect.Also,the method of questionnaire survey and the in-depth interview are rarely used in the research on this part,so the application of these two methods in this study can enhance the credibility of the results.