Research On Quality Control And Application Of Automotive Supply Chain Considering Quality Upgrade In The Case Of Consumer Strategic Behavior

With the rapid development of China’s automobile industry,the people’s demand for automobiles is increasing,and the number of household cars in our country has continued to increase.It is believed that China’s automobile industry will maintain a relatively rapid development trend in the next decade.However,as more and more auto companies enter the market,higher levels of auto supply appear in the market.and the downward pressure on the auto industry’s economy is obviously increasing.This is both an opportunity and a challenge for the entire auto supply chain.The convenience of obtaining information on the Internet has improved consumers’ ability to track the core technology of cars and price changes.Consumers can use strategy waiting to buy cars at the lowest price.This strategic behavior also affects the prices and prices of members in the automobile supply chain.Quality decisions.Considering the gradual increase in the car market in the market and the rapid development of new automotive technologies such as new energy technologies,consumers’demand for high-quality cars is increasing,and the core technology of cars is upgraded to produce high-quality products that meet consumer demand.Automobiles can better improve the economic benefits of automobile companies.Therefore,this article considers the quality control and application of automotive supply chain in the context of consumer strategic behavior.Based on the research of related literature,the analysis of the quality control of automotive supply chain,based on the relevant literature and related theories,the main problem to be studied in this paper is brought out:the quality control of automotive supply chain considering the upgrading of quality in the context of consumer strategic behavior.This article has mainly carried out the following three aspects:(1)Based on the development background of the automotive supply chain,build a basic model of automotive supply chain quality control that considers consumer strategic behavior and a basic model of automotive supply chain quality control that considers core technology quality upgrades,and use game theory and methods to solve the model The two-stage quality control and pricing decisions of the core technology suppliers and automakers were obtained.The analysis of the equilibrium results was conducted to study the relationship between the decision variables and the parameters.(2)Construct a model that considers strategic behavior and quality upgrade under complete information and a model that considers strategic behavior and quality upgrade under asymmetric information,use game theory and methods to solve the model,and obtain core technology suppliers and auto manufacturers The two-stage quality control and pricing strategy is analyzed.The equilibrium results are analyzed to obtain the influence of relevant parameters on various decision variables.At the same time,the equilibrium results are compared to study the introduction of quality upgrade strategies,the introduction of strategic behavior,and the existence of information asymmetry.,The impact on the profits of each member of the supply chain.(3)Taking A automobile manufacturer and B safety prevention and control technology supplier as potential application research objects,apply the model to A and B enterprises,solve the analysis model,analyze relevant conclusions,prove the feasibility of the model.and provide auto companies with Make development recommendations.This article presents a two-stage quality control strategy and a two-stage pricing strategy for the automotive supply chain.It takes full account of the actual operating characteristics of the automotive supply chain,and combines factors such as consumer strategic behavior and automotive quality upgrades in the market,to provide The automotive industry provides scientific guidance for decision-making.