| This paper takes the bronze culture of the exhibits in the Guangzhou Oriental Museum Military Advance exhibition as the research theme,and deeply excavates the metaphorical design elements.Through the design and production practice of this project,it makes a useful exploration of the cultural and creative product development path for thematic exhibitions.It combs the appearance characteristics of the bronze cold weapons in the Spring and Autumn Period and Warring States Period in the Military Advance Exhibition,and analyzes the artifacts according to the analytic hierarchy process based on the exquisite ornamentation,decorative techniques and casting techniques that the ancients admired and reverence for the supreme power.The form,surface decoration patterns and decoration techniques are extracted from elements,and on this basis,decomposition,reconstruction and other techniques are used to reshape,and integrate with cultural emotions and apply them to the design of cultural creative products.Cultural and creative products are born out of the collection of cultural relics,and the design has its own unique features of culture,education,and environmental protection.Design methods include graphic redesign-based design methods,creative modeling fun transfer,use of ancient and modern creative conversion functions,etc.Combining the design method with the extraction of reshaped design elements and the specific needs of consumers,designing educational toys,accessories and aromatherapy boxes and other cultural and creative products,not only has a novel and attractive appearance,but also has a strong emotional relationship with consumers resonance.In the production of the product,based on the consideration of the material cost and the mass production of the technology,wood and metal are mainly selected and combined with the painting process.The product production cycle is short,which can quickly increase the attention of the audience of the special exhibition in a short period of time.For the cultural creative product design cases in this article,three cultural states of material,behavior and spirit are selected to construct a new evaluation system.Evaluation data show that the design schemes of the three cases are highly recognized.In short,the design of cultural and creative products for special exhibitions such as "Military Advance" can be reshaped by extracting new design symbols,integrating with creative design,and adopting processing methods that combine modern molding and processing technology with traditional technology for rapid production.Produce cultural and creative products with representative characteristics of the exhibition,increase the visibility of the exhibition in a short time,attract potential consumers,and increase the economic benefits of the museum.The feasibility is tested through the later cultural and creative product evaluation system,which provides a new reference path and perspective for the cultural and creative product design of the special exhibition. |
