Study On The Communication Of Landscape Experience

Landscape experience is the sum of people’s cognition,perception and feeling of landscape,and the comprehensive reflection of the public in emotion and spirit when they receive the information of landscape experience.Under the squeeze of media time and space,the current landscape experience has become a huge space for media experience,changing the transmission mode and form of landscape experience.The traditional landscape experience space is gradually dissipating,and the new communication mode directly involves in the landscape,reconstructing the public’s landscape experience in a fragmented and diversified form,which brings great challenges to the landscape construction.Accurately grasping the dissemination of landscape experience under the media’s time and space is of great importance to landscape construction and landscape experience construction,and it has practical guiding significance for scenic spots to carry out landscape experience dissemination activities.Based on discourse theory and communication theory,the scenery in tianmen mountain national forest park as the research object,released to the public on sina weibo landscape experience weibo as a data source,with the help of social network analysis method of landscape experience through the research of the spread of the network and group building landscape evaluation model,experience the propagation force of different types of landscape experience propagation force comparison,The main research results are as follows:1.Taking Tianmen Mountain National Forest Park wingsuit flight,glass walkway and rime landscape as representatives,the landscape experience data published by the public on Weibo as the target,the landscape experience communication network was analyzed based on the social network analysis method.The results are as follows:the communication of the three kinds of landscape experience is mainly based on the single chain communication path,the interaction between the public is not frequent,and the communication of experience information is not strong.The dissemination of landscape experience presents a decentralized and small group gathering mode.The communication network density is low,and the communication enthusiasm of communicators is different greatly.The whole communication network of landscape experience is connected by those multi-attribute communicators.Through these common communicators,the communication network of landscape experience is glued together.2.The propagation force evaluation model is built according to the four indexes of propagation quantity,propagation speed,propagation depth and propagation width.The propagation force of wingsuit flight,glass walkway and rime landscape experience is calculated to be 61.32,21.34 and 17.34 respectively.Influential communication users will expand the scope of influence of landscape experience,speed up the transmission rate of landscape experience,and make it reach the tipping point of transmission.The spatial transmission of landscape experience presents a radial transmission centered on the birthplace,and the users in the eastern region are denser than those in the central and western regions.3.By using the natural language processing module of Baidu API to analyze the communication emotion and content of three types of landscape experience,the public has the highest rating on rime landscape experience,with an average of 9.02,followed by 8.16 for glass walkway,and the lowest rating on the communication value of wing-suit flight experience,with an average of 4.26.Natural landscape experience is the most recognized by the public,and the communication difference between the official and the public is the lowest.Scenery experience related research from the perspective of communication studies,and with social network analysis method,analyze the social experience of scenery on the Internet,through the case study of tianmen mountain national forest park,this study demonstrates that the proposed method is reasonable and feasible,and has high maneuverability,make up for the inadequacy of the spread for landscape experience before,It can be used in the dissemination research of landscape experience,expand the research method of landscape experience,and guide scenic spots to build landscape experience.