Study On The Development And Enhancement Strategies Of Cultural And Creative Industrial Park In Kunming

In recent years,cultural and creative industries have gradually become a new engine of economic growth in various regions,and the development of its cluster form-Cultural and Creative Park-has been in high gear.Kunming,with its rich historical and ethnic cultural resources,has a good foundation for the development of cultural and creative parks.However,most of the current cultural and creative parks in Kunming have a shallow exploration of the value of Kunming’s historical and ethnic cultural resources,failing to highlight the characteristics of Kunming’s resources,and the development strategy needs urgent improvement.This paper uses literature analysis and kernel density analysis to analyse the basic conditions of cultural resources,talent and technology,and policies in Kunming,and then explores the development status of Kunming’s cultural and creative parks in terms of development type,spatial distribution and accessibility.Finally,based on the classification of functional characteristics,three different types of experiential cultural and creative parks,namely M60 Cultural and Creative Park,Yunan Huidu and Huahua World,and one nonexperiential cultural and creative park,Yunda Qidian K-Stack,are selected for the study.Among them,Ctrip and Meituan travel website reviews were used as research data for the experiential cultural and creative park,and interview data were used for the non-experiential cultural and creative park.Through Octopus and Python crawler programs,926 reviews of M60 Cultural and Creative Park,5634 reviews of Yunan Huidu and 2929 reviews of Huahua World were obtained respectively.Non-experiential cultural and creative parks used semistructured interviews to obtain 73 interview data.According to the size of the data,200 words for experiential and 100 words for non-experiential were selected as the effective word frequency for text analysis.NLPIR and ROST-CM6 were used to analyse the word frequencies,semantic networks and emotions of the original data,and the IPA model was established by combining the number of word frequencies and emotion indices to explore the advantages and shortcomings in the development of each type of cultural and creative park,and to propose targeted improvement strategies.（1）From the perspective of policies,spatial layout and accessibility,Kunming’s cultural and creative parks suffer from a lack of relevant policies and statistical platforms,inconsistent definition of concepts,uneven spatial distribution and poor accessibility of some cultural and creative parks.The following strategies are proposed: Firstly,the government needs to improve the system of publishing policies on cultural and creative industries and establish an exchange platform for cultural and creative industries,integrate the opinions of enterprises,experts and the government,and unify Firstly,the government should improve the system of publishing cultural and creative industry policies and establish a cultural and creative industry exchange platform.Secondly,the government should guide regional governments and capital with potential and capacity to invest in the construction of cultural and creative parks,and improve the accessibility of cultural and creative parks in remote areas.（2）Experience-based cultural and creative parks in Kunming are developing well based on their history,ethnic culture and other advantageous resources,but there is still room for improvement in terms of environment,services and catering,etc.The following suggestions are made in this regard: firstly,touring experience-based cultural and creative parks should pay attention to the park environment and incorporate ethnic elements in their design to highlight their characteristics;secondly,consumer experience-based cultural and creative parks need to pay attention to the quality of their products and services to improve visitors’ satisfaction.Thirdly,the service details of comprehensive experience-based cultural and creative parks should be strengthened.In addition,from the perspective of the development of non-experiential cultural and creative parks in Kunming,it is recommended to pay attention to the innovative and entrepreneurial atmosphere of the parks and the physical health of the employees,and to improve the comfort of the office environment of the parks.（3）From the perspective of specific cases,the following improvement strategies are proposed: the M60 Cultural and Creative Park should actively build the core brand of the park,combining the non-traditional culture of Ashima,Yi embroidery,Yiliang bamboo weaving and other special ethnic crafts to create a special brand of ethnic "non-traditional" in the park,highlighting the characteristics of Kunming;Yunan Huidu suggests strengthening the business level of the grassroots service staff,and adding Yunnan specialties to the food and beverage;Flower World needs to continue to maint ain the advantages of the park’s product categories and prices,and standardise the admission system and management methods;the Kstack of Yunda Qidian can strengthen the ventilation of the office space while reducing the congestion in the open office area by adding a sports area and a separate office area,etc.