Research On Cultural And Creative Design Based On Mawangdui Decorative Art Mawangdui

Mawangdui is a great archaeological discovery that shocked the world in the 1970 s.The numerous cultural relics unearthed from Mawangdui are the epitome of the culture of the early Western Han Dynasty,which completely reproduces the development level of all aspects of the early Western Han Dynasty,and shows the aesthetic culture of the early Han Dynasty with its unique charm.Under the background of "cultural confidence",cultural and creative products shoulder the mission of inheriting regional culture and historical context.For the inheritance of Mawangdui culture,cultural and creative products are an important part.This paper takes the decorative art of Mawangdui as the research object,and based on the needs of social development and people’s consumption demand,explores the research ideas and methods of applying the decorative elements of Mawangdui to the cultural and creative design more appropriately,so as to make the cultural and creative design more artistic and cultural on the basis of practicality,so as to further inherit and develop the Huxiang culture.This paper is mainly divided into four parts: the summary of the general characteristics of Mawangdui decorative art,the elaboration of the basic characteristics and design principles of Mawangdui cultural and creative products,the exploration of the design methods of Mawangdui decorative art creative products and the design practice.Firstly,this paper studied and analyzed the unearthed cultural relics and cultural and creative products from Mawangdui with the method of literature research,understood the types of the unearthed cultural relics from Mawangdui,and discussed the concept,basic characteristics and design principles of cultural and creative products with the combination of excellent cases.Secondly,through the method of comparative study and induction and summary,the paper studies the decorative arts of silk paintings,lacquer ware and clothing unearthed from Mawangdui.By comparing different elements,it generalizes the decorative arts in the four aspects of subject matter,shape and decorative color.Then,through field investigation and market research,we find out the existing problems of Mawangdui’s cultural and creative products,and combined with the questionnaire to understand the consumer demand,and put forward the types of cultural and creative products for Mawangdui’s development.Finally,the design method based on Mawangdui decorative art cultural and creative products is explored,mainly from three aspects: extraction and innovation of patterns,inheritance of colors,and combination of materials.In terms of extraction of patterns and patterns,three methods are proposed: extraction and simplification,deconstruction and reorganization,and isomorphism and integration.For color inheritance,it is mainly to grasp the main tone of red and black and the embellishment of the five colors;The material aspect mainly considers the environmental protection this factor.On this basis,the method explored is used to carry out design practice,enrich the types of existing Mawangdui cultural creation,inherit excellent Mawangdui culture,increase the diversity of national culture,and achieve the ultimate goal of this topic.