Research On Cultural And Creative Product Design Of Quan Zhou Ancient City Based On K-Means Color Extraction Method

The famous architect Shalinin believes that urban culture can be directly reflected in the "faces" of the city,and the color of the city is the most significant element of the "faces" of the city.Urban color culture is a very important part of the current urban design and construction,but at the same time it is easy to be overlooked.The ancient city of Quanzhou is an area with relatively complete preservation of Quanzhou’s regional color and culture.It does not have the disadvantages of "one thousand cities" in most cities in my country.This is also an important background for the flourishing development of Quanzhou’s cultural and creative industry.The color of the ancient city of Quanzhou is not formed accidentally or naturally,but is highly related to the local people’s aesthetic consciousness,traditional culture and natural environment.The research of this paper mainly extracts the color information of the ancient city of Quanzhou,and then summarizes its color characteristics as an effective basis for the design of Quanzhou cultural and creative products,thus reflecting the research principle of combining theory with practice.First,a large number of real graphic materials in the ancient city of Quanzhou were collected and sorted out,and then some high-definition pictures of natural and human landscapes with typical representative significance were selected as the material for extracting regional color information,and K-means clustering was adopted.The method realizes color extraction,and then clarifies the main color,auxiliary color and color relationship of Quanzhou ancient city area through the construction of color network model,so as to obtain the scientific and rigorous color system of Quanzhou ancient city area,which can be used as the scientific nature of the color matching of Quanzhou cultural and creative products.For reference,Quancheng red and Quancheng blue are used as the main colors in the design color,and the graphic design reflects the local natural environment,historical praise and religious culture,avoiding the use of perceptual colors,thereby improving the design of Quanzhou cultural and creative products The level of research and development can better show the image of Quanzhou’s regional culture and highlight the charm of Quanzhou’s city.