Research On Linear Lighting Design Under New Retail Formats

Nowadays,the domestic retail industry has entered the new retail era due to the upgrading of consumption concept and the rapid development of network infrastructure.Compared with traditional retail,he center of consumption in new retail is shifted from commodities to consumers.with more attention paid to the shopping experience of "people",and diversified business paths make shopping more convenient.In the offline stores,merchants enhance customer acquisition stickiness by overlaying multiple types of business to broaden business channels and create a diversified retail space for consumers.It is due to the change of business model,the lighting system has put forward new needs.With the development of lighting technology,linear lighting is favored by more and more consumers and lighting designers,how to combine linear lighting with new retail space is the main purpose of this research paper.This paper studied and discussed the linear lighting in different retail spaces through applying literature research,case analysis,questionnaire survey and simulation experiment.By reviewing the current situation of linear lighting and new retail formats at home and abroad as well as relevant literature,we understand the necessity of combining retail formats with linear lighting.In this regard,we mainly analyze different types of cases from the lighting methods and expressions of linear lighting,summarize their commonalities,and sort out the design principles appropriate for linear lighting and new retail spaces.Through the lighting research and the design of Meet Fresh,we comprehensively grasp the store style,audience,color temperature,lighting sub-control and other factors,and refer to the relevant lighting design specifications to determine the reference range of illumination of each part of the functional partition,and propose a reasonable and appropriate linear lighting design to build a rich and functional lighting environment for the retail space.