Research On The Development Strategy Of H Company

Under the novel coronavirus pneumonia epidemic situation a pressing matter of the moment is stabilizing the economy.As an effective policy measure,new infrastructure has become a hot word in 2020.On May 22,2020,the State Council government work report proposed to focus on supporting the construction of "two new and one heavy"(new infrastructure construction,new urbanization construction,transportation,water conservancy and other major projects).For the most basic operation unit of infrastructure projects,the equipment manufacturing industry,represented by the dump truck industry,once again ushered in the policy dividend of industry development after experiencing the precipice like decline in 2017.During the epidemic period in 2020,H company donated waste sorting collection and direct transportation vehicles and high-temperature disinfection and cleaning epidemic prevention vehicles to Wuhan,and launched the garbage sorting collection and transportation and elimination solutions during the epidemic period,contributing to the epidemic prevention and anti epidemic,refueling for Wuhan and China!Established in 2004,H company,located in the industrial park of Guangling District,Yangzhou City,is the first domestic supplier that can provide a full set of dump truck hydraulic system and professional technical support services.The company is committed to the development,production,sales and distribution of solutions for logistics self loading and unloading hydraulic system,and is the advocator of domestic dump truck front lifting concept.However,the change of macro-economic situation,the drive of the latest development trend of the industry,the increasingly fierce competition of competitors,their limited resources and capabilities and other factors have a greater impact on the development of H company.In the face of changes in the internal and external environment of enterprise development,the company needs to adjust and optimize the original development strategy to adapt to the new situation and competition.In this paper,SWOT analysis method is used to analyze the internal and external development environment of H company,and the strategic combination that H company should choose is put forward.On this basis,the development strategy and strategic measures of H company are further adjusted and optimized.The results show that the development of H company not only has certain opportunities and advantages,but also faces certain threats and disadvantages.Among them,the advantages are high cost performance,strong R&D platform,mature hierarchical marketing system,and complete service system;the disadvantages are relatively weak ability of the company to respond to market changes,limited space for further improvement of the company’s market share,and urgent need to excavate and revitalize the market stock;the opportunities are mainly manifested in the government’s large capacity The threats are mainly manifested in the intensified competition in the industry market,the tight policy squeezing the profit space,the threat of alternative products and so on.Based on the reality of the enterprise,the enterprise should seize the opportunity to enlarge the advantages,choose so strategy combination,adjust and optimize the original strategy to "product leading,customer first,intelligent driving,market development",and implement a series of strategic measures,such as seeking market opportunities,innovating and developing high-quality products,promoting intelligent production and service,and adopting hierarchical marketing strategy Now H company has a sustainable development.