Research On The Application Of Public Art In Urban Commercial Complex Based On Environmental Psychology

In In the process of the development of urban commercial complex,some public facilities,sculptures and sketches are important media to express the commercial complex.According to the theme of the shopping center,the creation mode can be formulated to create the overall urban environment atmosphere together with the commercial complex.The intervention of public art highlights the dialogue between art and commerce,which is an entry point for the promotion of commercial complex.It can let consumers experience the charm of art,so as to improve the overall image and cultural connotation of commercial complex,and improve the competitiveness of shopping malls.In this paper,case study and comparative analysis are used to investigate the characteristics and functions of public art in commercial complex;the application design of Mixc in Tiexi square of Shenyang City is carried out,and the public art form of the overall space is simulated to provide case reference for public art research in commercial complex.This paper is divided into four parts.Firstly,the first part introduces the current situation of commercial complex public art at home and abroad,and the purpose and significance of this study,and defines the relevant concepts of commercial complex and public art.The second part investigates and analyzes the application of public art in urban commercial complexes at home and abroad,and summarizes four features of the application function of Public Art: comprehensiveness,service,entertainment and culture.Taking the public art application of excellent commercial complex such as Chengdu taiguli,Beijing Sanlitun,and Japan liubenmu as examples,the application of public art in commercial complex is analyzed in the early stage by collecting a large number of data,drawings and design cases.This paper classifies and summarizes public art from indoor and outdoor aspects,summarizes the application characteristics and display means of public art,and obtains the application system of public art in commercial complex at the emergence stage.In the third part,a series of problems about the public space of the commercial complex are found through the on-site investigation,photo shooting and drawing analysis of the Mixc in Tiexi,Shenyang: there are many public art applications,less types and low application rate,In the fourth part,according to the results of the above research,the simulation design of Tiexi Mixc is carried out from part to whole,and the application principles and key points applicable to the public art in the commercial complex are summarized,including readability,uniqueness,publicity and other aspects of public art.Finally,the conclusion of the first five chapters is summarized,and the application strategy of public art in general commercial complex is put forward to improve the current theoretical system of public art application in commercial complex.