Research On The Optimization Of Marketing Strategy Of LW Network For Building Decoration

With the progress of science and technology,especially the rapid iteration of mobile Internet,Internet applications are bringing great changes to our lives and have a fierce impact on traditional corporate marketing.In the data age,Internet marketing has become the consensus of all businesses.This paper introduces the present situation and problems of lw network in the development process and model exploration of the construction industry and the development process of lw network,and puts forward the targeted optimization plan and guarantee measures.In this paper,the paper analyzes the actual situation of macro and industry environment,consumption characteristics,product characteristics and consumption channel,and analyzes the marketing strategy of lw network.The paper analyzes the role of the industry chain and the role of the investment chain in the industrial chain,based on the 4P theory,and found the marketing status,problems and causes of the lw network,and put forward the optimization plan of the base 4P theory marketing strategy with the STP theory,the target market,the target market,the target market,and the marketing strategy,and the marketing strategy of the base 4P theory marketing strategy,and the marketing strategy of the base 4P theory marketing strategy,and the marketing strategy of the base 4P theory marketing strategy,and the marketing strategy of the marketing strategy of the base 4P,and the marketing strategy of the lw network from the financial,organizational,process and culture.Combining the qualifications to undertake projects and GT holding capacity and LW mesh many quality suppliers of resources,LW mesh should be taken to put forward "big customers offline project + small and medium-sized customers online mall" marketing idea,looking forward to LW net business continues to develop and broaden the platform provides the theoretical analysis and the implementation plan,the bearing capacity of the Internet platform for enterprise makes household building materials industry and offer advice,look forward to the industry to provide efficient,intelligent contribute works.