Research On Risk Management Of A Company Direct Mail Project

In recent years,China’s economy developed rapidly,and China’s cross-border e-commerce business has formed a scale,and at the same rate of lightning assault.More and more domestic large and medium-sized enterprises to enter the cross-border e-commerce industry,which enables domestic consumers to purchase international brand products at relatively low prices,not only promotes the high cost performance of international products,but also brings a vast development space for the development of domestic cross-border e-commerce.A Company is a well-known domestic port enterprise,with the unique advantages of cross-border e-commerce business.It can develop direct shipping business through the global routes.But it not means with these advantages A Company port sea direct mail project can develop smoothly.A Company port sea direct mail project has not comprehensively analyzed and studied its e-commerce platform,customs process,logistics management,cost control and so on.If it can’t effectively analyze and evaluate the possible risks and find a scientific way to avoid and deal with them,in the future in the course of operation,the A Company port sea direct mail project may be in trouble.This paper takes the domestic cross-border e-commerce industry as the research background and takes the possible operating risk of the A Company port sea direct mail project as the research object.Based on the analysis of the actual situation of A Company’s port direct mail project,the paper finds out the risk and the harm degree of A Company’s port direct mail project,and finally formulates the scientific project risk countermeasures.Firstly this paper defines the purpose and significance of the research,the research ideas and methods,and shows the overall context of the paper.Then the paper combs the scientific project risk management theory and the model,to provide theoretical reserve for the analysis and research of later problems.Then using the theory,model and method of project risk management,the paper helps the A Company port sea direct mail project to carry on the project risk identification,finds that the risks that A Company port direct mail projects exist: system platform,product infringement,customs clearance,economic costs,logistics transportation and human resources.After that,the paper uses all kinds of analysis and evaluation method to carry on the risk analysis and evaluation of A Company port direct mail project,and determines that there is major risk,common risks and 3 small and micro risks in the current project.Finally,based on the analysis and assessment,this paper combines the actual situation of A Company port sea direct mail project,and establishes a scientific and effective project risk response strategy to ensure the smooth development of A Company port sea direct mail project.The research results of this paper can not only effectively solve the project risks that may be encountered by A Company port direct mail project,but also provide professional risk management scheme for other domestic cross-border e-commerce companies.