Packaging Design Of Wuqiang New Year Pictures And Its Derivatives Under The Background Of Consumption Upgrading

With the rapid development of China’s economy,the continuous improvement of comprehensive national strength and the continuous improvement of consumer demand,China is now in the third wave of consumption upgrading.This consumption upgrading is not only an opportunity but also a challenge for all industries,and the new year painting industry is no exception.In order to better adapt to the tide of consumption upgrading,in the face of increasing market competition,Wuqiang New Year pictures must have its own brand building,highlight brand advantages,and carry out targeted packaging design of New Year pictures is imperative.In recent years,the state has paid more and more attention to the protection of intangible cultural heritage,and New Year pictures have also attracted the attention of scholars at home and abroad.With the development of tourism,New Year pictures as art products gradually enter the market and are loved by the public.All these are undoubtedly an opportunity for the development of New Year pictures.If you want to be based on the market,you should not only have your own artistic characteristics,but also have a matching New Year picture packaging.This paper mainly starts from the following aspects: the first part mainly analyzes the background,purpose,significance of the topic,as well as the theory and design status at home and abroad,clarifies the research methods and ideas,and paves the way for the subsequent papers and design;the second part expounds the background,concept,characteristics of consumption upgrading and the impact of consumption upgrading on design The third part makes an in-depth study of Wuqiang New Year pictures,traces the roots of Wuqiang New Year pictures through field research,analyzes the industry status,industry status and development prospects of Wuqiang New Year pictures,reads various literature materials,expounds the types,styles,artistic and cultural characteristics of Wuqiang New Year pictures,summarizes the inheritance status and existing problems of Wuqiang New Year pictures,and puts forward some suggestions The fourth part mainly analyzes the existing packaging characteristics and current situation of Wuqiang New Year pictures,analyzes the shortcomings and shortcomings of the existing New Year pictures packaging,so as to find the direction of this new year pictures packaging design;the fifth part puts forward the strategies and methods of Wuqiang New Year pictures packaging design,including consumer group positioning,packaging design research methods;the sixth part puts forward the research methods of Wuqiang New Year pictures packaging design The first part is the practical research on the packaging design of Wuqiang New Year pictures.It discusses the application analysis of logo design and packaging graphics,color,box shape and publicity.On this basis,it designs the derivatives of New Year pictures.The last part is the display effect of the overall design.