Design And Application Of Design Knowledge Dissemination From The Perspective Of "We Media"

In the past,design knowledge was generally disseminated through school education as well as traditional media,with relatively small scope and influence.The rapid development of the Internet has dramatically changed the way people access and learn about design.“We media” is the representative media in the era of Web 3.0.Its characteristics of decentralization,interaction and fragmentation have changed the mode and efficiency of knowledge dissemination,and also brought opportunities and challenges to knowledge dissemination models and education in the design profession.In this study,we introduce the knowledge dissemination mode from the perspective of “We Media” into the field of design,and design the design knowledge dissemination mode based on “We Media”.This paper takes the project of "Design Knowledge Media" of the Intelligent Design and Interactive Experience Lab(iDi-Lab)of Hunan University as the object,and on the basis of iDi-Lab organizing design knowledge,carries out the practice of design knowledge dissemination mode,and creates a “We media” for the purpose of design knowledge dissemination.The project mainly adopts research methods such as market competitive product research,user research,demand analysis,etc.,and finally completes the design of knowledge dissemination mode and “We Media” design.Firstly,the paper expounds the research background,purpose and significance of the subject.Secondly,according to the relevant theoretical research,through various design methods,it analyzes,understands and integrates the user requirements,and designs the design knowledge dissemination mode.Afterwards,it takes iDi-Lab design knowledge dissemination mode and “We Media” as the object of design practice,combines the data accumulated in the process of design knowledge dissemination,verifies its disseminationeffect,and finally summarizes and reflects on the project.At present,the design knowledge dissemination based on the “We Media”platform in China stays at the application level,and there is little research on the construction of its mode,method and process.This paper puts forward a systematic design knowledge communication mode from the perspective of “We Media”,which includes three steps,design knowledge learning,design knowledge processing and design knowledge sharing.The design knowledge communicators can achieve better design knowledge communication effect in a more standardized and efficient way,which has certain theoretical and practical value.From the perspective of theoretical research,this paper discusses the connotation and classification of design knowledge;combined with the knowledge communication mode of communication and Informatics,it creatively constructs the design knowledge communication mode and method with“We Media” as the media.From the perspective of practice and application,the design of iDi-Lab design knowledge communication mode and “We Media” design are of certain significance for design knowledge communicators,recipients and design education.The innovation of these two aspects makes a certain exploration on introducing knowledge communication method into design field,and provides design method and design case for design knowledge communication.