Research On Intelligent Management Of Customer Traffic Of After-sales Stores In The Automotive Industry

People are the Internet goods browsing and consumption subject.The browsing behavior of people on the Internet is called network traffic.The website traffic operation is the conversion of the value of website access traffic through a series of business activities.Compared with the automobile aftermarket,the vehicle acts as the main body of the service,and flows between various car service scenes,such as gas stations,parking lots,car wash beauty shops,fast repair shops,repair shops,4S shops,etc.Traffic,ie traffic flow.In the highly competitive automotive industry,the manufacturing profits of automobiles are relatively thin,and more profits are now concentrated in the field of trade services.30% of foreign auto production profits come from the profit of producing complete vehicles,while 70% are concentrated in the automotive trade service sector,which is what we often call the aftermarket.Nowadays,people pay too much attention to automobile manufacturing,but they do not pay much attention to the automotive after-service market.In today’s era of open cars,China’s automotive after-services are facing severe challenges,but they also face greater opportunities.As the world’s automakers and service providers enter China in a big way,they compete for the world’s largest auto trade and production market,which will lead to a fierce auto market dispute.In the face of today’s situation,how do domestic subsidiaries start to adapt to today’s business methods and competition under the leadership of the government and related enterprises,so that they can take the lead in the competition,we need to be in the automotive aftermarket.Changes in the way the company operates under the environment.For the monitoring of traffic flow,more developments in Internet technology now give auto trade service companies more choices.With the development of the times,the traffic volume can also be operated like the traffic of the website.I constructively put forward the concept of fine operation of the automobile after-market traffic,and build the vehicle service data based on intelligent hardware,big data,cloud computing and mobile internet.The intelligent platform enables the traffic flow in the scene to be automatically online,and the advanced concept of intelligent traffic operation of the website is copied to the traditional automobile aftermarket,so that the traffic flow is efficiently converted into a car service transaction.At the same time,based on the current market development trend,the future automotive aftermarket service will also develop towards a data-oriented professional and customized chain service,which will promote the combination of “Internet and after-car service”.Modern business model.With traffic flow as the core of traffic operations,the online and offline e-commerce model will be the core operating mode supporting the “Internet + Service” model,and the fastest way to quickly meet the needs of the owners of the Internet.The vehicle service data intelligent platform will realize the online traffic flow,unified vehicle service standards,transparent price,one-stop and intelligent vehicle service transaction,and greatly reduce the dependence of the vehicle service scene on the professional manpower in the process of automobile service transaction.The three-way real-time network cooperation of the owner,the scene and the service provider will transform the traffic volume into a car service transaction efficiently,simply and reliably,and become the basic service facility after the transformation and upgrading of the industry,greatly improving the operational efficiency of the industry chain and realizing the Internet + automotive aftermarket.The industrial upgrading has continuously enhanced China’s economic innovation and competitiveness.