Study On The Second Business Strategy Of JFD Construction Labor Company

In the 40 years since the reform and opening up,China’s economic development has changed rapidly.With the acceleration of urbanization,the construction industry has ushered in a historical opportunity of vigorous development,and the construction labor service industry has also risen and developed.Nowadays,in the face of the adjustment and upgrading of the construction industry,construction labor companies that have always had chaotic management and lacked core competitiveness are generally in a weak position in the market,facing the dual challenges of external competition and internal management.Especially for small construction labor companies,huge industrial changes will even bring business difficulties,and they are on the verge of bankruptcy.This has the urgency and necessity of second entrepreneurship.JFD construction labor company is a small construction service company in Nanning,Guangxi.Firstly,this thesis analyzes the external macro environment of JFD construction labor company by PEST analysis,analyzes the industry environment of JFD construction labor company by Porter’s five forces model,and analyzes the micro environment of JFD construction labor company by strategic analysis tools such as strategic group diagram and competitive situation analysis;expounds the JFD construction labor company’s first start-up current situation,through the establishment of EFE model,IFE model and SWOT are used to analyze the opportunities,threats,strengths and weaknesses that JFD construction labor company is facing.From the objective analysis,we can choose the second entrepreneurial strategy suitable for JFD construction labor company,formulate the strategies of human resources,brand,competition and cooperation that are in line with its characteristics,and put forward the specific strategy implementation strategies.The research in this thesis is based on the actual status of JFD construction labor company,and strives to provide the company with a reference strategic plan for the secondventure,so that the company can get rid of the predicament of operation and development as soon as possible.