Research On Development Strategy Of MT Construction Co.,Ltd.

With the development of reform and opening up and urbanization construction and realestate industry,China’s construction and decoration industry has experienced decades of rapid development and achieved remarkable results.With the adjustment of China’s economic structure,the construction of old infrastructure and urbanization and the slowdown of the development of real estate industry in the new period in China,the development of construction and decoration engineering industry has changed from high-speed to medium and low-speed.Therefore,the research direction and content of this paper is how to develop orderly in the current severe industry competition for the construction and decoration engineering enterprises like MT company.As a typical private private small and medium-sized enterprise in the architectural decoration engineering industry in China,MT company has encountered many problems in its development with the increasingly fierce competition in the industry in recent years.Therefore,it is necessary to adjust its development strategy scientifically with the market trend.Based on the theory of strategic management and enterprise development strategy,this paper analyzes and studies the enterprise development strategy of MT company through detailed investigation.Based on the analysis of internal and external environment of the company,this paper points out the external opportunities and threats MT company faces in the development process,as well as its internal weaknesses and advantages through SWOT analysis model.On the basis of mastering the important driving factors related to the construction and decoration engineering industry,this paper completes the organic combination of the external opportunities and internal advantages of the enterprise,clarifies the development strategic objectives and business positioning of MT company,expounds the specific implementation of the development strategy and the guarantee measures for the implementation of the development strategy from various aspects,so as to maximize the benefits of the enterprise and promote the orderly development of MT company Exhibition.This paper combines the theoretical strategic tools with the actual operation of MT company,striving to create a development strategy that conforms to the characteristics of MT company,providing reference and guidance for the development of enterprises,and also providing reference and guidance for the development of other local construction and decoration engineering enterprises in China.