The Study On The Performance Of W Airport Shops

As the global economy takes off,international airports,which are now in top operating condition,account for more than half of the total revenue from retail businesses,such as catering,retail,accommodation and so on,and for the airline aircraft to provide ground services,aviation fuel,catering,security and other aviation business income share gradually declined.This paper takes the shops in the terminal building of a second-tier western city as the research object,analyzes the operation performance of w airport shops,and probes into the commercial development road of airport shops.On the one hand,at the present stage,W airport is limited due to its geographical location,relatively backward local economy and limited development of aviation business resources;on the other hand,W airport is a comprehensive transportation hub for the collection of aviation,railways and highways,there is a great opportunity for the commercial development of airport shops.This paper uses literature research method,questionnaire survey method,interview method and analytic hierarchy process,mould and comprehensive evaluation method to analyze the operation performance of w airport shops.Based on this research,we collect and use the data from home and abroad for reference,analyze the development environment of w airport shops,and investigate the current operation situation of airport shops and the consumption demand of airport passengers.Selecting 48 shops in the terminal building of w airport,using analytic hierarchy process(AHP)to construct the performance evaluation index system,using Delphi method to select the evaluation index.Determine resource support,service quality,brand operation,and economic effect as quasi-lateral policy indicators,determine the rental cost,location,publicity and guidance,staff quality,commodity types,commodity prices,brand influence,characteristics of commodities,store culture,store annual net income,employee annual income,drive airport business development as evaluation indicators.Through the analytic hierarchy process to obtain the weight of the indicators,and then the use of mold and comprehensive evaluation method,W airport shops to score the operating indicators,the final shop of the airport as a whole and individual performance evaluation results.Finally,according to the performance evaluation results of w airport,combined with the current operating situation and development environment of the shops,the paper puts forward some strategic suggestions for the commercial development of the shops in the airport from the aspects of airport operation,shop operation and passenger consumption demand.Thus improve the overall operating performance of w airport shops,to achieve the airport,shops,passengers benefit from the three goals.And make w airport break through the bottleneck of development,from the security airport into a commercial airport,to explore a small inland airport commercial development road.