Font Size: a A A

Consumer Market Segmentation Under The Dining Room For Design Research

Posted on:2010-03-30Degree:MasterType:Thesis
Country:ChinaCandidate:L Y DaiFull Text:PDF
GTID:2132360275958999Subject:Art of Design
Abstract/Summary:
With the development of society,people's food and beverage environment is demanding higher and higher.How a high degree of segmentation in the market,people's consumption needs,psychological and aesthetic differences happen today,the restaurant can good positioning,designed in line with the consumer psychology,of dining space, which is our social responsibility,but also people's livelihood the quality of a further request.As economic conditions improve and enhance science and technology level,there is the level of interior art environment has put forward higher requirements.In this paper,first of all from the market segmentation and dining space designed by the definition and classification analysis,elaborated after the breakdown of food and beverage space design in the real world the meaning and importance.Followed by an analysis of food and beyerage space at the current situation and the existence of the design problem,based on an analysis of food and beverage space at the design of positioning.On the other hand,social development,brought about in their daily consumption of consumer behavior and changes in demand,which is catering at the design must be taken into account.Culture has its own characteristics and laws of some.The impact of foreign culture not only has brought new technology,but also completely changed the people's social patterns,social relations and lifestyle,people's livelihood,such as concepts and aesthetic orientation,compared with the traditional concept,with some changes by leaps and bounds.This interior design give an injection of new cultural elements and other information with the direction of development.Finally,the thesis combines market segmentation theory and the characteristics of consumer demand,an analysis of an urban middle class,of this consumer group as the representative to create a leisure space.In view of the city life of the middle class characteristics of the design of the space located in a natural subject.
Keywords/Search Tags:Market Segmentation, Consumption, Emotional needs, Dining Spaces
Related items