The Packaging Design Of Yuelu Academy's Theme Cultural And Creative Pastry

In recent years,our country has begun to call for the development of cultural industries and vigorously promote the integration with other industries.Various local governments and units have gradually strengthened the promotion and protection of culture,and more and more cultural and creative products have emerged.The Yuelu Academy,located in Changsha,Hunan,has been known as the "Millennium Academy" after thousands of years of stringing songs.In the course of thousands of years of development,Yuelu Academy has formed an important academy culture.This topic uses Yuelu Academy as the research object to combine with cultural and creative pastries,and extracts representative cultural elements of Yuelu Academy.The full text of Yuelu Academy's academic rules has 18 articles,each with 6 characters,which provides corresponding advice to students from all aspects of words and deeds,which still has enlightening significance for contemporary people.The Yuelu Academy's academic rules are refined into a series of visual elements to be applied to the packaging of cultural and creative pastries,and strive to give consumers a different visual experience and allow consumers to experience the academy's culture and understand the academic rules.This article mainly solves the problem of visual transformation and application of representative cultural elements,and through a series of explorations,it improves the feasibility of the packaging design of cultural and creative pastry with the theme of Yuelu Academy.Through the design practice of this article,it has played a certain role in the spread,development and protection of Yuelu Academy's culture,and also provided a certain reference for the packaging design of Yuelu Academy and other cultural and creative products.