The Research Of Shanghai Jinda Competiting Strategy

After more than 20 years of implementing reforming and opening the market policy,many foreign-owned sticker enterprises went to mainland market.from one site,they make a lot of profit from china market,from another site they also brought some advanced technology and management experience.But most of our local private company,they start the business from learning and copy some of the foreign-owned enterprise,yet not competitive enough,their products are always positioned in low level,competing by the low price.most of small local private companies without core competence will naturally lose competitiveness.Meanwhile,if those survived companies want to grow stronger;their products have to be developed from low–level to medium and high-level products.Only by improving companies’ research and development technology level,brand quality and strengthening management could they have the possibility of breaking the monopolistic advantage of foreign-owned enterprises.Shanghai Jinda Plastic Co.Ltd is a local private company.With ten years’ rapid development has been one of the best local private sticker maker.It has been an urgent problem to make out competition strategy from the perspective of middle and long –term in order to succeed in realizing upgrading and improvement of product and management in such fiercely competitive circumstance and reduce operational risk.This paper firstly reviews the development and achievement of relevant competing strategy.and use some tools such as PEST,EFE Matrix,Porter’s five forces model,IFE Matrix,CPM Matrix,value chain analysis,product positioning,SWOT analysis Matrix to study advantages,disadvantages and threat,opportunities,then QSPM to analysis competing strategy,also doing some analysis of the strategy implementing target and improvement action.finally making the conclusion.